The Ordinary Multi-Peptide Lash and Brow Serum

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare.

Content Brief

The Ordinary entered the lash and brow serum market, extending their The Ordinary Peptide offerings, seeking consumers without the resources to buy existing lash and brow serums found in the beauty market. They needed a content creator with the ability to relate to their target audience. The skincare brand called for copy to include @theordinary, @sephora, #theordinary, and #sephora with a notice that The Ordinary Multi-Peptide Lash and Brow Serum awaits customers at Sephora. Along with these guidelines, The Ordinary needed content to share that the product has 4 peptide technologies in the formula and comes at a great price point compared to other non-The-Ordinary lash services/products.

Visual Content