Dr. Dennis Gross Skincare Alpha Beta Universal Daily Peel

Dr. Dennis Gross Skincare is an award-winning skincare brand created by Dennis Gross, M.D., a board-certified dermatologist and dermatologic surgeon. Inspired by the skincare concerns of patients at his NYC practice, Dr. Dennis Gross Skincare develops products aimed at creating and maintaining the most natural-looking skin.

Content Brief

Dr. Dennis Gross Skincare launched a “2-week Instagram October peels” campaign to promote their Alpha Beta Universal Daily Peel. They called for experienced content creators to create visuals that embrace any imperfection and showcase the creator’s real, natural skin. In addition, visuals were to be shot at the same angle for before and afters, feature the wipe being used gently, reveal the facial dirt the peel removed, and include a text overlay and/or voiceover. The copy must include @drdennisgross and #drdennisgrosspartner.

Copy

Visual Content

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Do you struggle with depression and have been searching far and wide, scouring the earths deserts high and low say high and low dramatically for help taking care of your skin? Lemme put you on to chemical exfoliants sweetie! If you’re seeking more healing tips, click that follow button for more and share to others who need help <3

You know when you’re depressed or feeling down, washing your face feels like the most impossible task to ever exist. I’ve been using Dr. Dennis Gross Alpha Beta Universal Daily Peel once a day instead of shlepping my exhausted body to the bathroom to wash my face. I’ve genuinely tried everything from trying to wash my face at 11:30 every night or showering every night to trick myself into washing my face, but nothing has stuck…but this. I can just lay in bed and in 2 steps, exfoliate and protect my skin from the first signs of aging.

Pick up your own Alpha Beta Universal Daily Peel from Dr. Dennis Gross Skincare, and make your life just a little easier babe. <3